MBUK magazine have given our Project.21 Holographic Ltd Ed helmet a great review! Quotes include: “The blue ERT polymer foam stands out a mile. While it’s quite pronounced, it’s soft and so well-placed that we never noticed it while wearing the lid” and “ Even with all this tech packed in, the 378g weight is competitive“.“Good ventilation” - “Loads of safety features” - “Very comfortable”. ⭐️⭐️⭐️⭐️ Read the review in...

We gave Vital MTB one of the first Project.21 Holographic Ltd Ed Series 1 open-face helmets to test, back in April, and they came back with a spectacular 5 Stars review! Now they are widely available here is a reminder of why they scored so highly: Protection is serious business, and 7iDP has always been serious about it. We’ve had great results with many of their products over the years,...

7iDP on an Elite World level podium once again! History was made at the weekend as the inaugural UCI Enduro World Championships were held in Val di Fassa, Italy. Yeti Cycles and current UCI Enduro World Cup Champion Richie Rude rode hard in tough conditions to claim the Bronze Medal and another podium at Elite level. A sudden snowstorm on Friday saw the course moved to a lower altitude but...

We are excited to launch our most advanced open-face helmet yet! Named after the number of vents, the Project.21 combines massive airflow with the coverage demanded by increasingly technical bike park, all-mountain and enduro trails. This is a brand-new helmet, with the launch edition dropping as part of the Limited Edition Holographic collection.  Like its full-face sibling, the Project.21 uses ERT™ (Energy Reduction Technology) and in the helmet foam, ConeHead™...

It was a great weekend in Loudenvielle-Peyragudes, France for both Richie Rude and Ryan Gilchrist as they took home overall titles in the 2024 UCI Enduro World Cup Series EDR and EEDR categories respectively. The final round of the Enduro World Cup Series saw Richie finishing in second place in the EDR which was enough for him to secure the title for the second year in a row. Richie’s team...

Congratulations to the new 2023 British champions Matt Walker and George Madley (Team Saracen)   After some close fort battles with weather and the competition this weekend, Matt took his third National champ title with his win in Elite and George taking the Youth National Championship win!   Both riders now have their sights firmly focused on fort William World cup in two weeks time!   Matt and George were riding in...

Meet the team Cody Kelley, Max Sedlak, Porsha Murdock, Jake Keller, Jakob Snow and mechanic Joe Binatena.. all getting up to speed at their pre-season team camp. All protected by Seven IDP

7IDP RIDERS ON THE TOP BOX AFTER 2 ROUNDS OF THE 2023 UCI EWC SERIES!  The UCI Enduro World Cup season kicked off with back-to-back events in Tasmania Australia.  7IDP athletes excelled at both events with multiple wins and podium positions.  After 2 events Yeti/Fox Factory Racing’s 7IDP riders Richie Rude and Bex Baraona are leading the men’s and women’s elite categories whilst Nukeproof/Sram’s Dan Booker is in 2nd position...